The Group

A house of houses, built for the long view.

Founded in 2026 with headquarters in Swindon, LWFW Group is the parent company of a curated portfolio of wellness brands.

Who we are

We craft the future of health and wellbeing together.

At LWFW Group, our strength comes from the diversity of our people, cultures, and ideas, united by a shared ambition to create enduring wellness products and experiences that positively impact lives worldwide.

Every business in the Group plays a distinct role, and together they make up a single ambition, to help people live well, feel well everyday.

Our vision

To redefine the future of wellness.

To redefine the future of wellness by uniting visionary brands that empower people to live healthier, feel better, and express themselves with confidence every day.

We imagine a world where well-being is not a luxury or an afterthought. We aim to make wellness more accessible, sustainable and deeply integrated into everyday life through purposeful brands that customers trust and love.

LWFW Group exists to make that century ordinary, by nurturing ensuring businesses and brands.

Our mission

We build and steward businesses that help people live well and feel well everyday.

Our mission is operational: to empower transformative consumer brands across our integrated businesses to grow with purpose, delivering exceptional products and experiences that help people live well, feel well, and thrive confidently.

We measure ourselves not by the quarter we are in, but how each business stands in decades to come.